Privacy policy

Last updated: February 9, 2026

Merali.pk operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Merali.pk is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address

  • Financial information including payment card details, transaction information, payment confirmation, and other payment-related details

  • Account information including username, password, preferences, and settings

  • Transaction information including items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled

  • Communications with us including customer support inquiries

  • Device information including IP address, browser type, and device identifiers

  • Usage information regarding how you interact with and navigate the Services

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, or contact us

  • Automatically through the Services using cookies and similar technologies

  • From our service providers who help operate our business

  • From partners or third parties, where permitted by law

How We Use Your Personal Information

We may use your personal information to:

Provide and Improve Services

  • Process orders and payments

  • Fulfill shipping, returns, and exchanges

  • Manage your account and preferences

  • Personalize your shopping experience

Marketing and Advertising

  • Send promotional emails or messages

  • Display relevant advertisements based on your activity

Security and Fraud Prevention

  • Protect accounts and transactions

  • Detect and prevent fraudulent or unauthorized activity

Communication

  • Provide customer support

  • Respond to inquiries and maintain our relationship

Legal Compliance

  • Comply with applicable laws and regulations

  • Enforce our terms and policies

How We Disclose Personal Information

We may share your personal information:

  • With Shopify and trusted service providers (payment processing, shipping, analytics, customer support)

  • With marketing and advertising partners, where permitted

  • When you request or consent to such disclosure

  • With affiliates within our corporate group

  • As required for legal or business purposes

Relationship with Shopify

Our store is hosted on Shopify, which processes personal information to provide and improve its services. Your information may be transferred to and processed in countries other than your own. Shopify may use your data to support enhanced features such as personalized advertising.

For more information, please review Shopify’s Privacy Policy:
https://privacy.shopify.com/en

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of such sites. We encourage you to review their privacy policies before providing any information.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us to request deletion.

Security and Retention

While we take reasonable measures to protect your personal information, no system is completely secure. We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access your personal information

  • Request correction or deletion

  • Receive a copy of your data

  • Opt out of targeted advertising

  • Withdraw consent where applicable

You may exercise these rights by contacting us using the details below.

International Transfers

Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on recognized legal mechanisms to protect such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, please contact us:

📧 Email: info@merali.pk
🌐 Website: www.merali.pk

For the purposes of applicable data protection laws, Merali.pk is the data controller of your personal information.